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FOUND: The Best Under Eye Concealer for Your Skin Type // 7 Brands Tested & Reviewed

February 4, 2020


Erin Schrader

They say the eyes are the window to the soul, but let’s face it. If you’re looking into my soul, the only thing you’re going to see is exhaustion. We all know life can wear us out and the majority of the time, the proof lives under our eyes. In attempt [keyword: attempt] to hide the tired, I typically slab on more than a few layers of concealer to [you guessed it!] conceal the bags and dark circles that tend to hang out right beneath my eyes. But like any product in the makeup world, there are a million and one brands to chose from. So which one is REALLY the best? Which one is right for me? Never fear, Team LIY is here. We recently ventured out to our local Ulta Beauty store to get our hands on some of the most popular under-eye concealers on the market [both high-end and drug store brands] and put each of them to the test. Today we’re sharing our favorites and a little bit about what we loved [or didn’t love] about each of them.

The Lineup:

Our Skin-Types:

Erin: Normal Skin

Cassidy: Oily Skin

Claire: Combination Skin

Steph: Dry Skin

Tips for Application:

  1. Start with your daily skincare products as usual; moisturizer, primer, etc.
  2. Apply liquid foundation if applicable.
  3. Apply a small amount of concealer directly under eyes [you can make an upside-down triangle or half-circle shape] covering any dark circles or bags.
  4. Blend, blend, blend up and out! You can use a blending sponge, concealer brush, or just your finger tips– totally personal preference.
  5. Set the under-eye area with a translucent setting powder. This step is important to set the concealer in place, avoid creasing, and highlight this dark area. Using a powder with a dark tone [like your powder foundation for example] can create shadows and make this area of your face appear darker- which is exactly what we DON’T want.
  6. Apply your powder foundation as you normally would, avoiding the under-eye area that’s already set!
  7. Finish with your normal makeup routine!

How We Tested:

The process was simple really. Each of us tested every brand of concealer over a period of time and took several photos throughout the process. In each photo collage, you’ll see 3 images. These show a “before” image with ONLY foundation, an image directly after the concealer was applied, and an “after” shot with a full face of makeup! As we used each product, we took notes and rated them on how each individual concealer worked in these categories:

  • Coverage [From sheer to full, did it offer the coverage we preferred?]
  • Creasing/Caking [Did it crease into our fine lines?]
  • Staying Power [How long did it last?]

Our Top 3:

Tarte Shape Tape Concealer

No surprise here! Coming in at first place is Tarte’s Shape Tape. After comparing it with other brands, it’s obvious why this concealer is a favorite all around. It ranked highly in all categories for each skin type! A little bit goes a long way, less is more. The coverage is buildable, so start small and apply more layers to preference. The creasing was kept to a minimum and it seemed to last all day long. Four thumbs up from us! Here’s what we had to say about it:

  • “Okay, Shape Tape really has created a name for itself and it is for a reason! This stuff isn’t going anywhere! I loved knowing that it would last all day! The only thing I didn’t like was how it felt almost sticky or maybe just thick when applying!” -Cassidy, Oily Skin
  • This has been my go-to under eye concealer for a little while and I love it! While it is a little on the heavier side, you just have to be cautious with how much you use. I know many people find this to cake / crease but I haven’t had that problem and it covers all day!” -Erin, Normal Skin

Benefit Cosmetics Boi-ing Cakeless Concealer

This was an unexpected win! Benefit recently released this concealer, so it’s fairly new on the market [or so we were told, new to us anyway!]. We weren’t originally planning on including it in the comparison, but the Ulta employee convinced us to give it a try since it was her personal favorite. Bottom line: it’s very comparable to the Tarte Shape Tape, but doesn’t feel quite as heavy or cakey. The consistency is very lightweight while still offering full coverage. Benefit Cosmetics Boi-ing Cakeless Concealer came in second place, just behind Tarte’s Shape Tape.

  • “This lightweight and airy product is definitely cakeless as promised, but I did feel like I needed to apply several layers to achieve full coverage. I couldn’t believe how light it felt on, like it was barely there! It seemed to stay put all day and I didn’t have an issue with creasing.” -Claire, Combination Skin
  • I was pleasantly surprised by this one! The product went on so smooth and light while still getting that full coverage feeling! Throughout the day I didn’t notice much creasing or cakiness! I will say, because of my oily skin, it’s hard for product to stay all day but this one put up a good fight!” -Cassidy, Oily Skin

Maybelline Instant Age Rewind Dark Circle Treatment Concealer

Introducing our favorite drugstore option! The Maybelline Instant Age Rewind Dark Circle Treatment Concealer ended up being fairly comparable to the Tarte Shape Tape with a budget-friendly price tag. While it may require an additional layer for the fullest coverage, it did seem to put up a fight in the creasing and longevity categories. This one was our top pick on the “save” end.

  • “I loved the applicator of this. While I didn’t feel like it covered as much as some of the others, it stayed on pretty well all day and didn’t crease. Great option for the price!” -Erin, Normal Skin
  • This applicator definitely took some getting used to, but after I tried it out for a few days, I feel it gives the most control of how much product is applied and where it is applied of the products I’ve tried so far.” -Steph, Dry Skin

What We Didn’t Love:

It Cosmetics Bye Bye Under Eye Concealer

The expectations were high for It Cosmetics Bye Bye Under Eye concealer. In fact, several of us girls on the team use this product regularly! After comparing it with several other brands, we decided it was a bit on the cakey side and overall challenging to build for fuller coverage. It did seem to crease more than the others! Adios, Bye-Bye Under-Eye. You won’t be missed!

  • This is a tough one for me because Bye Bye Under Eye is the concealer I was using before this test. I thought I was happy with it until trying several other products and realized this one is much more cakey than the others. Becase of the thickness I can’t build coverage on for days I got a little less sleep, but I don’t feel like the coverage accounts for a single layer on rougher looking mornings.” -Steph, Dry Skin
  • This product was one that I had used before so I was really comfortable with it! I have always thought it applied well while lasting me through the day! I will say that after taking photos and comparing them all, it didn’t actually look the best! I felt in the moment but the picture really shows that it wasn’t as full coverage as I thought!” -Cassidy, Oily Skin

BECCA Ultimate Coverage Longwear Concealer

The BECCA Ultimate Coverage Longwear Concealer was the most expensive of the bunch! While Becca brand is well known for a handful of their beauty products, we weren’t overly impressed with this concealer. It was on the sticky side and didn’t offer as full of coverage as we typically prefer! TIP: if your skin is on the dry side, this one might be worth trying out. Steph [who has Dry Skin] enjoyed the illuminating and dewy look of this concealer, while the rest of us found it a bit too oily for our preference. If your skin is on the oily end of the spectrum, we advise avoiding this one!

  • “My expectations were high for Becca brand, but I was ultimately disappointed. I ended up applying several layers to get the coverage I preferred, which ended up creasing throughout the day. For the price, there are better options!” -Claire, Combination Skin
  • “It is thicker than some others and it seems to have a shine to it when applied. I like how it feels, however when I applied I did notice instant creasing and as the day went on my eyeliner and mascara smeared all over [I think because it’s an oilier formula?] Not good on my skin.” -Erin, Normal Skin

NYX Hi Definition Photo Concealer Wand

Switching gears to the NYX Hi Definition Photo Concealer Wand— one of the two most affordable options from the list. Ringing up at only $6, our expectations were fairly low to begin with. While there weren’t any major complaints, we weren’t blown away after using this product by any means. I guess in this case, you get what you pay for!

  • I tend to love NYX products, and for the price I was impressed with this one! For only $6 I thought it provided good enough coverage and I didn’t see a ton of creasing. That being said, I think I would spend a little more for a product I love!” -Cassidy, Oily Skin
  • “A middle of the road, you probably won’t hate it but I also didn’t love it product.” -Steph, Dry Skin

e.l.f. Cosmetics 16HR Camo Concealer

Last and least on our list is e.l.f. Cosmetics 16HR Camo Concealer. Once again, for only $6 the bar was set pretty low. Although we typically love ELF products, this one just didn’t quite get the job done for any of us. In this case, we would encourage you to spend just a little bit more for a longer-lasting product.

  • This somehow managed to be cakey and illuminating without actually covering my dark circles. Definite no for me!” -Steph, Dry Skin
  • This product was not strong enough for my oily skin! From the start I didn’t really feel like it provided enough coverage and by the end of the day I couldn’t really tell if I had applied any!” -Cassidy, Oily Skin

And that’s a wrap! To recap, we loved Tarte Shape Tape [no surprise there] and we were pleasantly surprised with our newly found love for Benefit Cosmetic’s Boi-ing Cakeless Concealer. Honorable Mention goes to Maybelline’s Instant Age Rewind Dark Circle Treatment Concealer as the best drug store [under $10] option. Which brand is YOUR favorite? Be sure to drop a comment and let us know!

For your Pinning pleasure…


share this with your best girlfriends:

  1. Jen says:

    Try the new Dose of Colors concealer. It’s the best. I’m a concealer junkie. What shoes is the girl on the right wearing in the pic of the three of you? Thanks!

    • Erin Schrader says:

      I’ll have to check that one out! Steph is wearing Ugg wedges from the Nordstrom Anniversary Sale last year! Unfortunately they’re no longer available, so sorry!!

    • Nicole Courtney says:

      Thanks, Jen!

  2. Dena says:

    What brand of translucent setting powder would you recommend?

  3. Heather Mayberry says:

    While I don’t really use or love concealer, I do love Steph’s boots!

  4. Melissa Ybanez says:

    My 3 favorite concealers are Tarte Shape Tape, Nyx cosmetics Born to Glow and Maybelline Instant Age Rewind Brightener. Runner up:Loreal Infallible Full Coverage concealer.

  5. Traci Stubbe says:

    I read “Holy Grail” reviews on Nars creamy under eye concealer. I do love that I only need one swipe for full coverage but I’m now finding it to be a bit dry looking. Would love to know where this one fits in on your list.

    • Erin Schrader says:

      I’ve heard awesome things about NARS too! I may need to give this “holy grail” a shot! -Claire

  6. Nicole Courtney says:

    Do you have recommendations for a translucent setting powder?

  7. Susan Jeffries says:

    I keep trying to love Tape Shape but it feels so caked for me. I just bought Beauty Counter concealer and I like it so far! I think its all about moisturizing. Perhaps I am not doing a great job of that(:

  8. Doreen says:

    Ok Miss Erin and LIY staff, you need to find one of your Moms and do this on mature skin! I’m sure you have many followers like me! xo.

  9. Shannon Baxter says:

    Love your concealer recommendations! How do you choose the shade that suits you best?

  10. Stephanie says:

    I would live to see you do this with the Hourglass concealer you tried a couple weeks ago. I bought it and love it!

  11. Lisa says:

    I have been using Bobbi Brown corrector with Dior concealer over it. What I have found to be the holy grail are 1) Becca under eye primer (I let it soak in for a few minutes like I do my face primer) and 2) Urban Decay setting spray – spray some on a small brush and apply under the eyes.

    • Erin Schrader says:

      Thanks for the suggestions Lisa, I will check those out!! LOVE UD setting spray! xoxo

  12. Cindy Katz says:

    I’m a changed woman! I have sworn by Bye Bye Under-eye (It Cosmetics) for a long time. I decided to try Benefit Boi-ing and I’m sold!! It offers better coverage and feels lighter.

    • Erin Schrader says:

      Ahh this made me so happy! Join the club, I think we all decided to say “Bye-Bye” to Bye-Bye Under-Eye! Yahoo!! -Claire

      • Cara says:

        Boing has been around for years. I use both Shape Tape and Boing but in different areas of the face. Shape Tape is great for those extra dark circles and Boing for other areas of the face (I use it around the side/creases of nose)

  13. Carol Gray says:

    I’m curious about what foundations Cassidy & Claire wear? I’ve been on the hunt for a while now and can’t seem to find anything that works with my combination/oily T-zone. Everything cakes! 🙁

  14. KIM FORBES says:

    Hi!! Great post! Long your blog!! Could you do a sunkissed/healthy makeup look for the winter. I have blonde hair/ blue eyes and light/medium skintone and would love to see a way to brighten me up and look healthy when feeling so washed out in the winter.

    Thank you!!


  15. Olga says:

    I’ve been using the Maybelline one for years and it works great!


  16. Penni says:

    The new Fenty concealer is amazing!!! Excellent color match and not cakey at all! ❤️❤️❤️

    • Erin Schrader says:

      Thanks for the suggestion Penni- I’ve heard awesome things about the line! I will definitely be checking it out! xoxo -Claire

  17. Kendra says:

    Love the tall boot in the group photo, do you have a link?

  18. cdb cream says:

    Love your article! The content is very valuable. It shows that you spent time researching this and you have managed to turn it into an incredible piece of valuable content. TY. Will share with my audience.

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