If there’s one thing we can’t deny, it’s our love for Amazon Prime. There’s just something about that extremely fast [free] shipping, the insane amount of random and highly useful items you can find, and our most beloved two days of the year [well aside from Christmas, my birthday, you know – the good stuff], Amazon Prime Day! Add in the fact that you can now shop your entire wardrobe with a few clicks of a button and well, we’re sold. We got word that there is a whole lot [we’re talking a lot] of Amazon Fashion included in this year’s sale and we’re here for it. Whether you’re shopping all that Amazon Fashion has to offer or prefer to stick to their private owned brands [Goodthreads, Daily Ritual, and Amazon Essentials being a few of our personal faves] there’s truly something for everybody at prices that are *almost* too good to be true.
Before we dive into our top picks of items on sale today, be sure to join us over at LIY Amazon Finds & Fails Facebook Group where we’ll be showcasing all of the best deals over the next two days! Oh and hey – we realize there’s a lot more to Amazon Prime Day than just fashion – we’ve got you covered with ALL of our top picks across all categories over here! Now, let’s get this runway show [ish] started
Erin’s Prime Day Fashion Favs
And then in the middle of June I found my favorite sneakers that ever existed. These yellow New Balance sneakers are not just ridiculously cute but also all sorts of comfortable and will 100% make you happy every time you wear them.
Cupshe One Piece Ruffled V-Neck Swimsuit [true to size, wearing in small]
If you’re shopping for swimwear, now is the time! There are several cute options available in Prime Day and this one is no exception! Ruffle detail, adjustable straps and a flattering stripe across the waist!
I love that these workout shorts aren’t super short as so many can be! They are a nice 4-inch inseam, have zipper pockets on both sides and a smooth comfortable material to get your sweat on in!
Daily Ritual Lounge Set [true to size, wearing in small]
I never knew I’d be wearing a matching lounge set in my 30’s but here I am and I have no plans of stopping wearing it anytime soon. This is so comfortable and I think so chic. I am planning on wearing it traveling soon and while it does come as a set, you can absolutely break these two pieces up and wear them separately giving you all sorts of options!
If this top isn’t flattering, I don’t know what it is [spoiler alert: you’ll see it on at least two others below]. While it looks all sorts of sexy and dressy, it is the most comfortable smooth material and fits like a glove. You can’t beat this color in it either, highly recommend!
Mae Satin Notch Collar Pajama Set [size down if in between, wearing in small]
My favorite thing about these pajamas: the price. I would always assume a pair of satin PJs had to be expensive but these are under $20 and look expensive. They do run a little large so you could size down if in between. Get ready for a sweet night of dreams in these beauts!
You can’t ever go wrong with a pair of Under Armour workout shorts. I have one pair that I have literally been wearing for years and they are still in brand new condition. While I wish I would have sized up to a medium, I love the color combo and their moisture-wicking material!
Hannah’s Prime Day Fashion Favs
If you’re looking for a basic that you can wear year round and layer, I would try this top! It has a slimmer fit which makes it a great base and also easy to layer under jackets and cardigans! It also has a good amount of stretch and I can’t get enough of this color!
Cupshe Ruffle One Piece [TTS]
This is by far one of my favorite one piece swimsuits! It’s beyond comfortable, great front and back coverage and I felt so confident wearing this one! If you’re looking for a comfortable and flattering suit that’s also appropriate enough to wear around your kids, highly recommend this one!
Claire’s Prime Day Fashion Favs
Amazon Essentials Joggers [Light Pink, size up for a more relaxed fit, wearing M]
These are my favorite fall/winter joggers! They are fleece-lined and SO soft & cozy. Available in 20+ color options! True to size, but more of a slim fit. I would suggest sizing up for a more comfortable fit!
Cassidy’s Prime Day Fashion Favs
Levi’s Women’s Premium Ribcage Straight Ankle Jeans [size up if in between, wearing in size 27!]
Want to mix up your normal skinny jeans routine!? Insert these straight leg ankle jeans from Levi! I have had these jeans for over a year now and they are not only uber stylish but they are such great quality! I feel like I can always count on Levi jeans to be some of my favorite pairs of denim and these didn’t disappoint! I love the distressing at the knee — it feels stylish without being too much! They are a bit more of a rigid denim feel so I would size up if in between!
Lauren’s Prime Day Fashion Favs
I know I’ve reached adulthood as a woman when I’m excited about comfortable wireless bras. I’ve tried several wireless bras over the past few years, including the popular True & Co, and I’ve had few winners! However, this one from Calvin Klein I’m loving so far! I’m a 38C and ordered a large and it fits perfectly.
Amazon Essentials Women’s 2-Pack Classic-Fit Short-Sleeve V-Neck T-Shirt // Jeans [true to size] // Sandals [size up .5]
A 2-pack of tees for $20? Sign me up! I’m LOVING these combo packs of prints, patterns, and solids from Amazon Essentials, and this striped white tee with a camo tee pack won me over instantly! I sized up to a large and they fit perfectly.
New Balance Fresh Foam X-70 V1 Sneaker [true to size]
These sneakers have been a fav of mine this past year because a] leopard – duh, but also because of how comfortable they are! I love slipping them on with a simple jeans and tee outfit for a fun pop!
Katy’s Prime Day Fashion Favs
Cupshe One Piece Swimsuit [size up one, wearing Small, green]
I’ve struggled to find may one piece’s that I really like, but this one was a winner! I love the one shoulder, color blocking, and color options! I went with this kelly green, but honestly feel like I need to snatch up all of them. Cheers to a fun Summer, y’all!
A lightweight Summer dress with pockets Dress her up or down! I’m excited to wear this fun floral these next few months does need a strapless bra!
The square neck and half sleeve really elevate this basic piece! It has a body suit look tucked in without the extra work in the bathroom!
Founder and creator of LIY, Erin turned her dream of a hobby blog into a full-time career which she now runs alongside the LIY team! When not in front of her computer screen [with a La Croix or wine in hand] or in front of a mirror taking mirror selfies, you can find Erin spending time on the water, cuddled up with her two pups and husband most likely watching the latest Shark Tank episode, or getting lost in an easy beach read.